About
REEL SWEAT
I’m Oliver Keys, a 15-year-old from Sydney’s Northern Beaches — where life revolves around the ocean. If I’m not at school, I’m either fishing or thinking about it.
REEL SWEAT started from a simple idea: create fishing shirts that actually match the lifestyle — from early mornings on the rocks to long days on the boat, and everything in between.
Every design is hand-drawn by me, inspired by my favourite fish and the real moments that come with chasing them. It’s about capturing that feeling — being out there, putting in the time, and living for the next catch.
This isn’t just clothing.
It’s for those who live salty, chase the ocean, and wear that lifestyle every day.